DG WORD

The Diamond Group Blog

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Entries Tagged as 'Uncategorized'

Marlin Travel Goes Live

April 10th, 2008 · No Comments

A few months ago Transat Distribution Group, which owns Marlin Travel, commissioned us to redesign their website.
We were glad to put our principles into practice and deliver answers to the questions: What are we doing wrong and how do we fix it?
Since we were only commissioned to do the design we had no hand in […]

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Tags: Uncategorized

redefining search

January 24th, 2008 · No Comments

We publish a fairly large online travel directory that, initially, was designed to be navigated mostly by just the search engines - so Google et al would pick us up better, faster and more efficiently. Search engines are robots. This causes a major disconnect in user experience when the users happen to be […]

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Tags: Trends · Web · User Interface · User Experience · Design · Uncategorized

TripOutlet.com: Because everybody loves travel deals

January 22nd, 2008 · 1 Comment

Essentially, TripOutlet.com is a place to find really, truly great travel deals.  It’s only fitting that the current slogan is “Because everybody loves travel deals”.
It’s TripOutlet’s raison d’être - TripOutlet’s reason for being.

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Tags: Business · Web · DG News · Marketing · Work · Uncategorized

Facebook opens up

December 8th, 2007 · 1 Comment

To better position themselves against their new rival, Facebook announced Wednesday that they’re now allowing public access to the 3rd party applications that were, up until then, locked away from anonymous, non-Facebook visitors.As previously mentioned, this had to be their next logical step if they wanted to be competitive with Google’s OpenSocial.

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Tags: Web · Business · Trends · Marketing · Uncategorized

OpenSocial, Facebook and the socialist-democratic internet

November 10th, 2007 · No Comments

Both Google and Facebook are virtually free products that are both worth billions of dollars - and both companies promote and pioneer in online social networking.While Google offers a couple premium services of the myriad of other free services they provide, Facebook remains completely free. This means all Facebook users are equal (almost) in […]

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Tags: Web · Business · Marketing · Uncategorized